Frequently Asked Questions:
If you don't see a question you have, send me an email or pick up the phone and give me a call. I am almost always available to take your call in my office or on my cell phone.
"How can I get samples of your work?"
I have literally hundreds of PDF samples of my work. Too many to publish here. Simply email me with what you want see and I'll send you a half dozen or more immediately.
"How can you get higher response than our inside writers or by writing it myself?"
The truth is ... Most in-house writers are too close to the company to see the breakthrough big ideas that can SKYROCKET response. Bogged down in details, the day-to-day grind and only writing about one, or maybe a few products, breeds sameness, boredom and "this is the way we've always done it". This makes it next to impossible to create fresh, maximum response copy in-house for the long term. Plus, knowing what works best in dozens of different fields gives me a huge advantage. That's why most very successful mailings, ads and internet sites are written by outside copywriters like myself.
"How will you get to know our company enough to effectively communicate the benefits to our prospects?"
I will study all your background material and mail packages, do research, talk to your prospects and customers, get your competitor's marketing and study it, use my experience from other fields and ask you a lot of probing questions. ALL THIS BEFORE I WRITE THE FIRST WORD. I will thoroughly understand your business, prospects and offering. And no matter where you are ... with the phone, FedEx, email and FAX -- it's like working side by side.
"What are your fees?"
What they say is true: "You get what you pay for." To get a profit-making response, you have to pay for high-quality copy. My fees are very competitive. You can certainly pay less, but that could mean losing your whole investment with poor results. Remember, a successful mailing can make your company hundreds of thousands, even millions of dollars year after year! I don't claim to be the cheapest, but beware of the one who is.
"What do I get for my fee?"
You will receive, on or before the deadline date we set together: All copy with graphics, color selections, mailing and layout in Quark. Plus, all related consultation and helpful information is included.
"What if it doesn't work?"
It happens to the greatest DM writers in the world. Direct response is a process and a science that produces results, good or bad, and gives you something to learn from. Any writer who tells you every piece they write does well is lying. If one of my pieces doesn't work, I will keep working with you until we get it right -- free of charge. I want to succeed with you as much as you do. Bombs are a reality. But I will try like hell to write you a winner each time
"How do we begin to work together?"
Call me to get acquainted. Then I'll ask you to send all background material you have on the product or service (previous mailings, results, ad, notes, ideas), and a check for 50% of the project fee as agreed upon. Once I have your project, I will study your material and call you with initial questions. You will receive copy on or before the deadline date we set. It's that easy. Call TODAY to begin. It's a sharp, proven move that direct marketing professionals know pays off. Don't delay and lose out. The sooner you call, the sooner you can get maximum response!
Call me TODAY to talk about a project, request samples or with other questions: 801-796-7234.
Or email stephen@skcopywriting.com
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